CONCEPT STATEMENT 

REPRODUCTIVE HEALTHCARE IS AN INDIVIDUAL CHOICE THAT HAS TURNED INTO A VERY PUBLIC DEBATE. THE ONLY WAY TO MEDIATE THIS IS BY BRINGING PRIVACY AND COMFORT INTO THE BUILT SPACES THAT THESE INDIVIDUALS EXPERIENCE. HOLISTIC EMPOWERMENT MEANS EMPOWERING INDIVIDUALS BEFORE, DURING, AND AFTER THEY ARE CARED FOR.

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THE INTENT OF THIS SPACE IS TO HAVE HEALTHCARE MEET HOSPITALITY. THE BUILT ENVIRONMENT IS DESIGNED TO FEEL AS IF THESE INDIVIDUALS ARE AT A HOTEL RATHER THAN A HOSPITAL. WITH MUCH USER RESEARCH AND USER EXPERIENCE RESEARCH INTEGRATED WITHIN THE DESIGN PROCESS, THIS INTENTION WAS MET. THE USER JOURNIES WERE MAPPED OUT AND EVERY DETAIL ALONG THE WAY SUCH AS COLORFUL CEILING BAFFLES OR CUSTOM PATIENT BEDS, WERE PLANNED WITH THE USER AND THEIR FEELINGS IN MIND.