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BOP AD
BOP SCREENS AD
BOP TEXTURES, TYPE & COLOR
BOP AD
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BOP
BRANDING DESIGN
PROJECT BRIEF
Create a brand and subsequent marketing materials for the brand. Utilizing textures, typefaces, and colors to encapsulate a refreshed energy that caters to the current market of users (specifically generation z).
CONCEPT STATEMENT
BOP is a brand closely related to Spotify, but more personalized to the Gen Z market. The idea behind this concept is to make music more personalized and artistic--to truly celebrate the artistry of music.
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